When it comes to writing cold emails, it often feels like you couldn’t hate yourself any more. However, there are a few proven steps you can take to double (even triple!) how much you hate yourself. Follow the six tips below and you’ll see response rates in the lower 1% in no time.
1. Open with a personal connection that makes no sense at all
By starting your email with a compliment or a personal connection, you can make the message feel ‘warm’ instead of cold. Take the time to do your research and make it clear to the recipient that they are more than just a name on a list.
2. Use fun verbs to keep things cas
Nobody likes cold emails. Keep your wording light-hearted to put your reader at ease and bring their guard down.
3. Outline your next steps as a stalker
Provide easy to follow instructions for your recipient to take the weight of making decisions off their shoulders. Try giving them a couple of options to choose from.
4. Keep it short and slightly schizophrenic
Keeping your email concise shows that you care about your prospect’s time. After you write the first draft, cut it in half.
5. Follow up forever
Some companies have had success by sending up to 12 follow-up emails. Be “pleasantly persistent” until you hear the words “unsubscribe me or I’ll blacklist you”.
BONUS TIP: Combine multiple strategies
Executives often receive upwards of 50,000M cold emails per day. Because of this, if your email isn’t perfect, you probably won’t get the response you’re looking for. Combine the tips above to create a well-crafted cold email that’s sure to catch their attention.
Use these 5 tips for writing cold emails and you’ll hate yourself in no time. Trust me.
